The Student Marketing & Brand Intelligence Assistant supports University marketing initiatives through the monitoring and analysis of higher education marketing trends, institutional branding, and emerging technologies. This position assists with evaluating peer institution marketing strategies, monitoring FGCU's brand presence and reputation, and exploring the use of artificial intelligence in higher education marketing.

Job Description

Typical duties include, but are not limited to:

• Monitors competitor and peer institutions to document marketing campaigns, messaging, rankings, advertising, website updates, and emerging higher education marketing trends.
• Collects examples of effective marketing campaigns and enrollment marketing strategies from peer institutions.
• Prepares summaries, briefing documents, and reports to support leadership meetings and departmental initiatives.
• Reviews University and departmental websites to identify brand consistency issues and document examples of effective branding practices and areas for improvement.
• Monitors FGCU's presence and reputation across large language models (LLMs) and AI platforms, including ChatGPT, Copilot, Gemini, and Perplexity, and compiles periodic reports of findings.
• Identifies opportunities to promote University achievements and strengthen institutional visibility.
• Tests emerging AI tools and explores how colleges and universities utilize generative AI in marketing and communications.
• Reviews and analyzes AI-generated search results related to FGCU.

 

Other Duties

• Performs other job-related duties as assigned.

Additional Job Description

Required Qualifications

• Enrolled as a degree-seeking student at Florida Gulf Coast University at the time of hire and throughout the appointment.
• Pursuing a degree in Marketing, Communications, Public Relations, Business, Journalism, Digital Media, Data Analytics, or a related field.

 

Knowledge, Skills & Abilities

All employees are expected to:

• Demonstrate strong analytical and information-gathering skills with attention to detail.
• Possess excellent written communication and proofreading skills.
• Ability to summarize information and prepare clear, concise reports for leadership audiences.
• Demonstrate familiarity with social media platforms and digital marketing concepts.
• Possess an interest in higher education marketing, branding, reputation management, and emerging technologies.
• Demonstrate proficiency in Microsoft Office applications, particularly Excel, PowerPoint, and Word.
• Ability to work independently, manage multiple projects, and meet established deadlines.
• Demonstrate curiosity and a willingness to learn new technologies and artificial intelligence tools.

FGCU is a State University System of Florida member and an Equal Opportunity and Equal Access employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status.